Modeling Consumer Switching Behavior in Social Network Games by Exploring Consumer Cognitive Dissonance and Change Experience

AuthID
P-015-99D
5
Author(s)
Liu, Y
·
Li, HX
·
Xu, XY
·
Heikkilä, J
Document Type
Article
Year published
2016
Published
in INDUSTRIAL MANAGEMENT & DATA SYSTEMS, ISSN: 0263-5577
Volume: 116, Issue: 4, Pages: 801-820 (20)
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Publication Identifiers
SCOPUS: 2-s2.0-84968616621
Wos: WOS:000379650300009
Source Identifiers
ISSN: 0263-5577
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