Mapping Current Consumer Decision Journeys Using Real-Time Longitudinal Online And Offline Touchpoint Data

AuthID
 P-015-HM7
2
Author(s)
Santos, S
·
Document Type
Article
Year published
2020
Published
in Global Fashion Management Conference, ISSN: 2288-825X
Volume: 2020, Pages: 1383-1388
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ISSN: 2288-825X
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