How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach

AuthID
 P-015-JM8
2
Author(s)
Grigoriou, N
Document Type
Book Chapter
Year published
2016
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing Challenges in a Turbulent Business Environment, ISSN: 2363-6165
Pages: 133-133
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ISSN: 2363-6165
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