Exploring the Role of Brand Equity and R&Amp;D as Drivers of Product Innovation and Market Performance: An Abstract

AuthID
 P-015-JMC
3
Author(s)
Sharma, P
·
Grigoriou, N
Document Type
Book Chapter
Year published
2017
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics, ISSN: 2363-6165
Pages: 13-13
Indexing
Crossref®3
Google Scholar®
Publication Identifiers
Source Identifiers
ISSN: 2363-6165
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service