The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes

AuthID
 P-015-PSM
4
Author(s)
Kunkel T.
·
Arai A.
·
Agyemang K.
Document Type
Article
Year published
2020
Published
in Journal of Sport Management, ISSN: 08884773
Volume: 34, Issue: 3, Pages: 201-216 (15)
Indexing
Scopus®
Crossref®29
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85086520708
Source Identifiers
ISSN: 08884773
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