Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands

AuthID
 P-015-PSP
2
Author(s)
Rocha C.
Document Type
Article
Year published
2018
Published
in Sport Marketing Quarterly, ISSN: 10616934
Volume: 27, Issue: 3, Pages: 180-196 (16)
Indexing
Scopus®
Publication Identifiers
SCOPUS: 2-s2.0-85058304031
Source Identifiers
ISSN: 10616934
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