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Classifying Sport Consumers
AuthID
P-015-PT4
3
Author(s)
Hedlund, DP
·
Biscaia, R
·
Leal, MdC
Document Type
Book Chapter
Year published
2020
Published
in
Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on the Impact of Fandom in Society and Consumerism,
ISSN: 2327-5502
Pages: 323-356
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Publication Identifiers
DOI
:
10.4018/978-1-7998-1048-3.ch016
Source Identifiers
ISSN
: 2327-5502
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