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The Use of Social Media
AuthID
P-015-V4G
4
Author(s)
Oliveira, Z
·
Teixeira, S
·
Teixeira, S
·
Pratas, JM
Document Type
Book Chapter
Year published
2023
Published
in
Advances in Marketing, Customer Relationship Management, and E-Services - Connecting With Consumers Through Effective Personalization and Programmatic Advertising,
ISSN: 2327-5502
Pages: 243-267
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Publication Identifiers
DOI
:
10.4018/978-1-6684-9146-1.ch013
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ISSN
: 2327-5502
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