Equivalence of Survey Data: Relevance for International Marketing

AuthID
 P-016-2YB
3
Author(s)
van Herk, H
·
Poortinga, YH
·
1
Editor(s)
Lee,N
Document Type
Article
Year published
2005
Published
in European Journal of Marketing, ISSN: 0309-0566
Volume: 39, Issue: 3/4, Pages: 351-364
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ISSN: 0309-0566
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