A History of the Concept of Branding: Practice and Theory

AuthID
 P-016-3Z8
2
Author(s)
Levy S.J.
Document Type
Review
Year published
2012
Published
in Journal of Historical Research in Marketing, ISSN: 1755750X
Volume: 4, Issue: 3, Pages: 347-368 (21)
Indexing
Scopus®
Crossref®120
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84875286341
Source Identifiers
ISSN: 1755750X
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