The 1/N Rule Revisited: Heterogeneity in the Naïve Diversification Bias

AuthID
 P-016-3ZA
1
Author(s)
Document Type
Article
Year published
2013
Published
in International Journal of Research in Marketing, ISSN: 01678116
Volume: 30, Issue: 3, Pages: 310-313 (3)
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Publication Identifiers
SCOPUS: 2-s2.0-84879878993
Source Identifiers
ISSN: 01678116
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