The Anchor Contraction Effect in International Marketing Research

AuthID
 P-016-3ZB
4
Author(s)
De Langhe B.
·
Puntoni S.
·
Van Osselaer S.M.J.
Document Type
Article
Year published
2011
Published
in Journal of Marketing Research, ISSN: 00222437
Volume: 48, Issue: 2, Pages: 366-380 (14)
Indexing
Scopus®
Crossref®49
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-79955409387
Source Identifiers
ISSN: 00222437
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