Understanding the Application of Gamification to Business When Applied to Marketing

AuthID
 P-016-BT5
1
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Document Type
Book Chapter
Year published
2022
Published
in Advances in Business Strategy and Competitive Advantage - Impact of Digital Transformation on the Development of New Business Models and Consumer Experience, ISSN: 2327-3429
Pages: 198-230
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ISSN: 2327-3429
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