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Manufacturer's Characteristics That Determine the Choice of Producing Store Brands
AuthID
P-016-D3A
2
Author(s)
Gomez, M
·
Benito, NR
Document Type
Article
Year published
2008
Published
in
EUROPEAN JOURNAL OF MARKETING,
ISSN: 0309-0566
Volume: 42, Issue: 1-2, Pages: 154-177 (24)
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Publication Identifiers
DOI
:
10.1108/03090560810840952
Wos
: WOS:000254142900009
Source Identifiers
ISSN
: 0309-0566
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