Publications

AuthID
P-016-D3E

Author(s)

Quiñones, M

Yagüe, MJ

Editor(s)

MartinezLopez,FJ;GazquezAbad,JC;Gijsbrecht,E

Document Type

Proceedings Paper

Year published

2016

Published

in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, ISSN: 2198-7246

Pages: 153-161 (9)

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Wos^®

Google Scholar^®

Publication Identifiers

DOI: 10.1007/978-3-319-39946-1_19

Wos: WOS:000389708600019

Source Identifiers

ISSN: 2198-7246

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