Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude

AuthID
P-016-D3E
3
Author(s)
Quiñones, M
·
Yagüe, MJ
3
Editor(s)
MartinezLopez,FJ;GazquezAbad,JC;Gijsbrecht,E
Document Type
Proceedings Paper
Year published
2016
Published
in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, ISSN: 2198-7246
Pages: 153-161 (9)
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Publication Identifiers
Wos: WOS:000389708600019
Source Identifiers
ISSN: 2198-7246
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