The Influence of Personalization on Consumer Satisfaction: Trends and Challenges

AuthID
 P-016-QMX
2
Author(s)
Miguel, LP
Document Type
Book Chapter
Year published
2024
Published
in Data-Driven Marketing for Strategic Success, ISSN: 2327-5502
Pages: 256-292 (36)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85203354213
Source Identifiers
ISSN: 2327-5502
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