Predicting Consumer Ad Preferences: Leveraging a Machine Learning Approach for Eda and Fea Neurophysiological Metrics

AuthID
 P-016-YF7
4
Author(s)
Marques, JAL
·
Neto, AC
·
Bigne, E
Document Type
Article in Press
Year published
2024
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
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Publication Identifiers
SCOPUS: 2-s2.0-85203550427
Wos: WOS:001310382800001
Source Identifiers
ISSN: 0742-6046
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