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Digital Influencers: Catalysts for Customer Engagement and Purchase Intention
AuthID
P-017-DE3
5
Author(s)
Hani, G
·
Haider, SW
·
Raza, A
·
Silva, SC
·
Dias, JC
Document Type
Article
Year published
2024
Published
in
Studia Universitatis Babes-Bolyai Oeconomica
Volume: 69, Issue: 2, Pages: 40-61
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®
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Publication Identifiers
DOI
:
10.2478/subboec-2024-0009
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