The Impact of Gamification on Consumer Engagement with Brands: Empirical Evidence

AuthID
 P-017-MPC
4
Author(s)
Neves, J
·
Oliveira, M
·
Viseu, C
Document Type
Article
Year published
2024
Published
in Sylwan, ISSN: 0039-7660
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ISSN: 0039-7660
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