How Does the Consumer’s Positive and Negative Electronic Word of Mouth Expand the Retail Brand Experience Dimensions? Lessons from Ikea and Lidl

AuthID
 P-017-Q5Q
4
Author(s)
Borges, M
·
Gadekar, M
·
Ribeirinho, M
Document Type
Article
Year published
2024
Published
in The International Review of Retail, Distribution and Consumer Research, ISSN: 0959-3969
Pages: 1-26
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Crossref®
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Google Scholar®
Publication Identifiers
Unpaywall: 10.1080/09593969.2024.2440718
Source Identifiers
ISSN: 0959-3969
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