How Does the Consumer's Positive and Negative Electronic Word of Mouth Expand the Retail Brand Experience Dimensions? Lessons from Ikea and Lidl

AuthID
 P-017-Q5Q
4
Author(s)
Borges, M
·
Gadekar, M
·
Ribeirinho, M
Document Type
Article in Press
Year published
2024
Published
in INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, ISSN: 0959-3969
Pages: 1-26 (26)
Indexing
Wos®
Scopus®
Crossref®
Unpaywall®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85212973942
Unpaywall: 10.1080/09593969.2024.2440718
Wos: WOS:001383068100001
Source Identifiers
ISSN: 0959-3969
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