Metaverse Branding: A Review and Future Directions

AuthID
 P-018-CT4
1
Author(s)
Document Type
Book Chapter
Year published
2025
Published
in Strategic Brand Management in the Age of AI and Disruption
Pages: 493-521 (28)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85219540123
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