Beatriz da Graça Luz Casais


AuthID: R-002-SRM

Confirmed Publications: 49



1
TITLE: Barriers to volunteering in the field of intellectual disability: a cluster analysis  Full Text
AUTHORS: Cruz, Soraia; Ferreira, Marisa Roriz ; Borges, Ana ; Casais, Beatriz ;
PUBLISHED: 2023, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 20, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
2
TITLE: Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship  Full Text
AUTHORS: Conde, Rita; Casais, Beatriz ;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 158
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
3
TITLE: Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use. The Case of Pedras
AUTHORS: Francisca Quintas Rodrigues; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Cases on Digital Strategies and Management Issues in Modern Organizations - Advances in Business Strategy and Competitive Advantage
INDEXED IN: CrossRef
IN MY: ORCID
4
TITLE: Consumer perception of corporate social responsibility (CSR) through retail brand labels disclosure
AUTHORS: Casais, B ; Teixeira, A; Fernandes, C;
PUBLISHED: 2022, SOURCE: International Journal of Social Ecology and Sustainable Development, VOLUME: 13, ISSUE: 4
INDEXED IN: Scopus CrossRef
IN MY: ORCID
5
TITLE: Growing Pains. Shifting From a Traditional Business Model – A Case Study
AUTHORS: Marisa R Ferreira ; Carina Silva ; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services - Advances in Logistics, Operations, and Management Science
INDEXED IN: CrossRef
IN MY: ORCID
6
TITLE: Online Reviews of Discount Products: The Case of Steam
AUTHORS: Sista, Bruno; Casais, Beatriz ; Moutinho, Nuno;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, VOL 1, VOLUME: 279
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
7
TITLE: Pre-ordering Music Vynils: The Impact of Price and Number of Band Supporters
AUTHORS: Felizardo, Sonia; Bem Haja, Pedro; Casais, Beatriz ; Sónia Brito-Costa ; de Almeida, Hugo;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, VOL 1, VOLUME: 279
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID
8
TITLE: Return on Investment of Display Advertising. Google Ads vs. Facebook Ads
AUTHORS: Joana Balça; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Research Anthology on Social Media Advertising and Building Consumer Relationships
INDEXED IN: CrossRef
IN MY: ORCID
9
TITLE: Social Media and E-Commerce. A Study on Motivations for Sharing Content From E-Commerce Websites
AUTHORS: Tiago Da Costa; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Research Anthology on Social Media Advertising and Building Consumer Relationships
INDEXED IN: CrossRef
IN MY: ORCID
10
TITLE: Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate
AUTHORS: Almeida, Joana; Casais, Beatriz ;
PUBLISHED: 2022, SOURCE: World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2022, VOL 3, VOLUME: 470
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
Page 1 of 5. Total results: 49.

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