Minoo Farhangmehr


AuthID: R-000-DBR

Confirmed Publications: 7



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TITLE: Hofstede's dimensions of culture in international marketing studies  Full Text
AUTHORS: Ana Maria Soares ; Minoo Farhangmehr ; Aviv Shoham;
PUBLISHED: 2007, SOURCE: 3rd Meeting of the Royal-Bank-International-Research-Seminar in JOURNAL OF BUSINESS RESEARCH, VOLUME: 60, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef
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3
TITLE: Clothing branding strategies: Influence of brand personality on advertising response
AUTHORS: Azevedo, A; Farhangmehr, M ;
PUBLISHED: 2005, SOURCE: Journal of Textile and Apparel, Technology and Management, VOLUME: 4, ISSUE: 3
INDEXED IN: Scopus
IN MY: ORCID
4
TITLE: The status of strategic planning in Portuguese higher education institutions: Trapping or substance?
AUTHORS: de Lourdes Machado, M ; Farhangmehr, M ; Taylor, JS;
PUBLISHED: 2004, SOURCE: Higher Education Policy, VOLUME: 17, ISSUE: 4
INDEXED IN: Scopus CrossRef
IN MY: ORCID
5
TITLE: Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal  Full Text
AUTHORS: Farhangmehr, M ; Marques, S; Silva, J;
PUBLISHED: 2000, SOURCE: Journal of Retailing and Consumer Services, VOLUME: 7, ISSUE: 4
INDEXED IN: Scopus CrossRef: 17
IN MY: ORCID
6
TITLE: Explaining attitudes towards the euro: Design of a cross-national study  Full Text
AUTHORS: Muller Peters, A; Pepermans, R; Kiell, G; Battaglia, N; Beckmann, S; Burgoyne, C; Farhangmehr, M ; Guzman, G; Kirchler, E; Koenen, C; Kokkinaki, F; Lambkin, M; Lassarre, D; Lenoir, FR; Luna Arocas, R; Marell, A; Meier, K; Moisander, J; Ortona, G; Quintanilla, I; Routh, D; Scacciati, F; Uusitalo, L; van Everdingen, YM; van Raaij, WF; Wahlund, R; ...More
PUBLISHED: 1998, SOURCE: JOURNAL OF ECONOMIC PSYCHOLOGY, VOLUME: 19, ISSUE: 6
INDEXED IN: Scopus WOS
IN MY: ORCID
7
TITLE: The changing consumer in Portugal  Full Text
AUTHORS: Farhangmehr, M ; Veiga, P;
PUBLISHED: 1995, SOURCE: International Journal of Research in Marketing, VOLUME: 12, ISSUE: 5
INDEXED IN: Scopus
IN MY: ORCID

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