Ana Sofia Pinheiro Pinto Borges


AuthID: R-000-JW2

Confirmed Publications: 138



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TITLE: Bridging the Gap. Tailoring Employer Branding Tactics for Diverse Generations in Talent Acquisition
AUTHORS: Inês Morais; Ana Pinto Borges ; Elvira Vieira ; Margarida Rodrigues;
PUBLISHED: 2025, SOURCE: Redefining Employer Branding at the Intersection of Human Resources and Marketing
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
3
TITLE: Circular Economy in the Fashion Industry. Key Factors Driving the Shift to Slow Fashion
AUTHORS: Catarina Sequeira; Ana Pinto Borges ; Elvira Vieira ; Margarida Rodrigues;
PUBLISHED: 2025, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Sustainable Practices in the Fashion and Retail Industry
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
4
TITLE: Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands  Full Text
AUTHORS: Paula Cristina Lopes Rodrigues; Ana Sousa; Anna Carolina Boechat; Ana Pinto Borges ;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
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TITLE: From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto ;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXED IN: WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
7
TITLE: Navigating the Personalization Paradox: Pathways to Consumer Engagement Through Loyalty and Avoidance in the Digital Era  Full Text
AUTHORS: Bárbara Santos; Ana Pinto Borges ; Paula Cristina Lopes Rodrigues; Elvira Pacheco Vieira ;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
8
TITLE: The Avatar Economy. User Experience and Purchase Intention as Drivers of Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges ; Francisco Castelo Branco ;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
9
TITLE: The circular economy in the Portuguese consumer's perspective
AUTHORS: Neto, Mariana; Borges, Ana Pinto ; Vieira, Bruno Miguel; Vieira, Elvira ; Tavares, Victor; Neto, Joana;
PUBLISHED: 2025, SOURCE: GLOBAL BUSINESS AND ECONOMICS REVIEW, VOLUME: 32, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
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TITLE: The Strategic Role of AI in Business Process Transformation and ESG Commitment
AUTHORS: Tiago Nunes; Ana Pinto Borges ; Elvira Vieira ; Bruno Miguel Vieira;
PUBLISHED: 2025, SOURCE: 9th FEB International Scientific Conference: Sustainable Management in the Age of ESG and AI: Navigating Challenges and Opportunities
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 1 of 14. Total results: 138.

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