61
TITLE: L'Oréal and its innovative differentiated positioning process in the beauty industry
AUTHORS: Santos, R; Au Yong Oliveira, M ; Branco, F ;
PUBLISHED: 2018, SOURCE: 13th European Conference on Innovation and Entrepreneurship, ECIE 2018 in Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, VOLUME: 2018-September
INDEXED IN: Scopus
IN MY: ORCID
62
TITLE: Main Factors in the Adoption of Digital Marketing in Startups
AUTHORS: Segio Teixeira; Frederico Branco ; Jose Martins ; Manuel Au Yong Oliveira ; Fernando Moreira ; Ramiro Gonsalves ; Manuel Perez Cota; Filipa Jorge;
PUBLISHED: 2018, SOURCE: 13th Iberian Conference on Information Systems and Technologies (CISTI) in 2018 13TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI), VOLUME: 2018-June
INDEXED IN: Scopus WOS CrossRef: 12
IN MY: ORCID
63
TITLE: Preface
AUTHORS: Costa, C; Au Yong Oliveira, M ; Amorim, MPC ;
PUBLISHED: 2018, SOURCE: 13th European Conference on Innovation and Entrepreneurship, ECIE 2018 in Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, VOLUME: 2018-September
INDEXED IN: Scopus
IN MY: ORCID
64
TITLE: Research on innovation processes at a firm located in a country averse to uncertainty
AUTHORS: Ribeiro, MMLBB; Au Yong Oliveira, M ; Lima, F; Afonso, R;
PUBLISHED: 2018, SOURCE: 13th European Conference on Innovation and Entrepreneurship, ECIE 2018 in Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, VOLUME: 2018-September
INDEXED IN: Scopus
IN MY: ORCID
65
TITLE: Reshaping society with open innovation - The seeding of a new open and innovative mindset
AUTHORS: Au Yong Oliveira, M ; Almeida, M; Mendes, F; Van Geenhuizen, M;
PUBLISHED: 2018, SOURCE: 13th European Conference on Innovation and Entrepreneurship, ECIE 2018 in Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, VOLUME: 2018-September
INDEXED IN: Scopus
IN MY: ORCID
66
TITLE: Service innovation implications: The importance of business alignment by employees
AUTHORS: Lima, IC; Au Yong Oliveira, M ; Madaleno, M;
PUBLISHED: 2018, SOURCE: 13th European Conference on Innovation and Entrepreneurship, ECIE 2018 in Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, VOLUME: 2018-September
INDEXED IN: Scopus
IN MY: ORCID
67
TITLE: Social networks and internal corporate communication: Help or hindrance?
AUTHORS: Rodrigues, A; Tavares, B; Silva, I; Brito, M; Au Yong Oliveira, M ;
PUBLISHED: 2018, SOURCE: 13th European Conference on Innovation and Entrepreneurship, ECIE 2018 in Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, VOLUME: 2018-September
INDEXED IN: Scopus
IN MY: ORCID
68
TITLE: Technology usage as a way to increase safety and security in different geographies
AUTHORS: Manuel Au Yong Oliveira ; Fernando Moreira ; Jose Martins ; Frederico Branco ; Ramiro Goncalves ;
PUBLISHED: 2018, SOURCE: 13th Iberian Conference on Information Systems and Technologies (CISTI) in 2018 13TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI), VOLUME: 2018-June
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID
69
TITLE: The case of an entrepreneurial university and its competitive advantage in academia
AUTHORS: Loio, D; Sousa, D; Geraldo, S; Au Yong Oliveira, M ;
PUBLISHED: 2018, SOURCE: 13th European Conference on Innovation and Entrepreneurship, ECIE 2018 in Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, VOLUME: 2018-September
INDEXED IN: Scopus
IN MY: ORCID
70
TITLE: The importance of sustainable innovation when defining corporate strategy
AUTHORS: Machado, G; Loio, D; Sousa, D; Lajoso, J; Au Yong Oliveira, M ;
PUBLISHED: 2018, SOURCE: 13th European Conference on Innovation and Entrepreneurship, ECIE 2018 in Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, VOLUME: 2018-September
INDEXED IN: Scopus
IN MY: ORCID
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