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AuthID: R-001-EX4

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TITLE: The importance of self in brand love in consumer-luxury brand relationships Full Text
AUTHORS: Paula Rodrigues ; Amélia Brandão ; Clarinda Rodrigues;
PUBLISHED: 2018, SOURCE: Journal of Customer Behaviour, VOLUME: 17, ISSUE: 3

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CrossRef: 10

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ORCID |

TITLE: BRAND EQUITY: A PROBABILISTIC APPROACH ON BRAND PREFERENCE
AUTHORS: Martins, M; Amélia Brandão ; Santos, LD;
PUBLISHED: 2017, SOURCE: 10th Annual Conference of the EuroMed-Academy-of-Business in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE

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TITLE: LUXURY CONSUMER-BRAND RELATIONSHIPS - THE IMPORTANCE OF SELF IN BRAND LOVE
AUTHORS: Paula Rodrigues; Clarinda Rodrigues; Amélia Brandão ; Paula Costa;
PUBLISHED: 2017, SOURCE: 10th Annual Conference of the EuroMed-Academy-of-Business in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE

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TITLE: Determinants of brand relevance in a B2B service purchasing context
AUTHORS: Gomes, M; Fernandes, T. ; Amélia Brandão ;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 31, ISSUE: 2

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Scopus

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TITLE: "The Role of Branding in a B2B Purchasing Context"
AUTHORS: Mariana Gomes; Teresa Fernandes; Amélia Brandão ;
PUBLISHED: 2014

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