Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 74



1
TITLE: Consumers' perceptions of proximity to plastic pollution and support for environmentally friendly retail brands: An emerging market perspective
AUTHORS: Gadekar, Mahesh; Amélia Brandão ;
PUBLISHED: 2025, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 83
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
2
TITLE: "Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework"
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: QUALITATIVE MARKET RESEARCH, VOLUME: 27, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
3
TITLE: Brand Management and Metaverse: A Data Mining Exploratory Approach
AUTHORS: Rui Pedro Ferreira; Amélia Brandão ; Bruno Veloso ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
4
TITLE: Brand Personality dimensions in the hotel sector: A case study. A Case Study
AUTHORS: Labinot Mehmeti; Ana Pinto Borges ; Bruno Miguel Vieira; Elvira Vieira; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: Global Practices on Effective Talent Acquisition and Retention
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
5
TITLE: Content marketing research: A review and research agenda  Full Text
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, VOLUME: 48, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 5
IN MY: ORCID | CIÊNCIAVITAE
6
TITLE: Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity
AUTHORS: Vincenzo Basile; Amélia Brandão ; Mariana Ferreira;
PUBLISHED: 2024, SOURCE: Italian Journal of Marketing
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
7
TITLE: Exploring ageing consumers' usage of content marketing, content typology and online brand advocacy
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
8
TITLE: Exploring the influence of patient testimonials on healthcare services: a social identity theory perspective
AUTHORS: Araujo, Francisca; Amélia Brandão ; Shaikh, Aijaz A.;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
INDEXED IN: Scopus WOS CrossRef Unpaywall
9
TITLE: How do luxury fashion communities express negativity? A netnographic approach
AUTHORS: Barata, Mafalda Jacques dos Santos; Amélia Brandão ; Bubphapant, Jitpisut; Arora, Sunny Vijay;
PUBLISHED: 2024, SOURCE: JOURNAL OF GLOBAL FASHION MARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
10
TITLE: How does the consumer’s positive and negative electronic word of mouth expand the retail brand experience dimensions? Lessons from IKEA and Lidl  Full Text
AUTHORS: Amélia Brandão ; Maria Borges; Mahesh Gadekar; Matilde Ribeirinho;
PUBLISHED: 2024, SOURCE: The International Review of Retail, Distribution and Consumer Research
INDEXED IN: CrossRef Unpaywall
Page 1 of 8. Total results: 74.

footer slogan

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service