71
TITLE: Determinants of brand relevance in a B2B service purchasing context
AUTHORS: Gomes, M; Fernandes, T. ; Amélia Brandão ;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 31, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 29 Handle
72
TITLE: "The Role of Branding in a B2B Purchasing Context"
AUTHORS: Mariana Gomes; Teresa Fernandes; Amélia Brandão ;
PUBLISHED: 2014
INDEXED IN: Handle
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