Vera Lúcia Miguéis Oliveira e Silva


AuthID: R-001-QYQ

Confirmed Publications: 51



51
TITLE: Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design
AUTHORS: Migueis, VL ; Camanho, AS ; Joao F E Falcao e Cunha ;
PUBLISHED: 2011, SOURCE: 2nd International Conference on Exploring Services Science in EXPLORING SERVICES SCIENCE, VOLUME: 82
INDEXED IN: Scopus WOS CrossRef: 10
IN MY: ORCID
Page 6 of 6. Total results: 51.

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