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TITLE: Bibliometric Analysis on the Application of Fuzzy Logic into Marketing Strategy
AUTHORS: Albérico Travassos Rosário; Joana Carmo Dias; Hélder Ferreira ;
PUBLISHED: 2023, SOURCE: Businesses, VOLUME: 3, ISSUE: 3

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TITLE: Antecedents of the Adoption of Gamification in Strategy Alignment: An Exploratory Study of Middle Managers’ Perspective
AUTHORS: Ferreira, H ; Roseira, C ;
PUBLISHED: 2020, SOURCE: 9th International Conference on Games and Learning Alliance, GALA 2020 in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), VOLUME: 12517 LNCS

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Scopus

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