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TITLE: The conflicting role of online switching costs: The main and interaction effects on customer retention
AUTHORS: Torres, AI ; Martins, FV;
PUBLISHED: 2009, SOURCE: IADIS International Conference e-Commerce 2009, Part of the IADIS Multi Conference on Computer Science and Information Systems, MCCSIS 2009 in Proceedings of the IADIS International Conference e-Commerce 2009, Part of the IADIS Multi Conference on Computer Science and Information Systems, MCCSIS 2009
INDEXED IN: Scopus
IN MY: ORCID
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