1
TITLE: The role of social responsibility on consumer engagement through fashion brands' Instagram
AUTHORS: Sara Santos; Paulo Silva; Margarida Caramelo Lopes;
PUBLISHED: 2024, SOURCE: Driving Green Marketing in Fashion and Retail
INDEXED IN: Scopus CrossRef
IN MY: ORCID
2
TITLE: User-Generated Content in Tourism: Could it impact Brand Equity and Intention to Visit?
AUTHORS: Sara Santos; Sónia Ferreira; Maria Vasconcelos;
PUBLISHED: 2024, SOURCE: European Conference on Social Media, VOLUME: 11, ISSUE: 1
INDEXED IN: CrossRef
IN MY: ORCID
3
TITLE: The Role of Social Media in Sustainable Branding. A Systemic Literature Review
AUTHORS: Sara Santos; Maria Vasconcelos; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Compelling Storytelling Narratives for Sustainable Branding
INDEXED IN: CrossRef
IN MY: ORCID
4
TITLE: Comunicação ambiental: como promovem os municípios a sustentabilidade
AUTHORS: Sara Santos; Luísa Augusto;
PUBLISHED: 2022, SOURCE: Comunicação e Sustentabilidade Ambiental: conceitos e práticas.
INDEXED IN: Handle