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TITLE: Implementing Problem-Based Learning in Marketing Education: A Systematic Review and Analysis
AUTHORS: Rosario, Alberico Travassos; Dias, Joana Carmo;
PUBLISHED: 2024, SOURCE: EDUCATION SCIENCES, VOLUME: 14, ISSUE: 11
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
12
TITLE: How has data-driven marketing evolved: Challenges and opportunities with emerging technologies
AUTHORS: Albérico Travassos Rosário; Joana Carmo Dias;
PUBLISHED: 2023, SOURCE: International Journal of Information Management Data Insights, VOLUME: 3, ISSUE: 2
INDEXED IN: Scopus CrossRef: 20
13
TITLE: Exploring omnichannel strategies: a path to improve customer experiences
AUTHORS: Silva, Susana C.; Silva, Francisca Pinto; Dias, Joana Carmo;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 52, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 3
14
TITLE: The New Digital Economy and Sustainability: Challenges and Opportunities  Full Text
AUTHORS: Rosario, Alberico Travassos; Dias, Joana Carmo;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 14
INDEXED IN: WOS CrossRef: 4
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TITLE: Bibliometric Analysis on the Application of Fuzzy Logic into Marketing Strategy
AUTHORS: Albérico Travassos Rosário; Joana Carmo Dias; Hélder Ferreira ;
PUBLISHED: 2023, SOURCE: Businesses, VOLUME: 3, ISSUE: 3
INDEXED IN: CrossRef: 2 Unpaywall
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