Susana Cristina Lima da Costa e Silva
AuthID: R-000-GVC
101
TITLE: The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family
AUTHORS: Susana C E Costa e Silva; Joana Cesar Machado; Marta Cruz;
PUBLISHED: 2017, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 2
AUTHORS: Susana C E Costa e Silva; Joana Cesar Machado; Marta Cruz;
PUBLISHED: 2017, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 2
INDEXED IN: 
WOS
WOS IN MY: 
ORCID
ORCID102
TITLE: Fatores de inibição na compra on-line
AUTHORS: Luís Cavadas; Susana Costa e Silva; Carla Martins; António Andrade;
PUBLISHED: 2017, SOURCE: Gestão e Desenvolvimento, ISSUE: 25
AUTHORS: Luís Cavadas; Susana Costa e Silva; Carla Martins; António Andrade;
PUBLISHED: 2017, SOURCE: Gestão e Desenvolvimento, ISSUE: 25
103
TITLE: The relevance of cause-related marketing to post-purchase guilt alleviation
AUTHORS: Susana Costa e Silva; Carla Carvalho Martins;
PUBLISHED: 2017, SOURCE: International Review on Public and Nonprofit Marketing, VOLUME: 14, ISSUE: 4
AUTHORS: Susana Costa e Silva; Carla Carvalho Martins;
PUBLISHED: 2017, SOURCE: International Review on Public and Nonprofit Marketing, VOLUME: 14, ISSUE: 4
104
TITLE: Understanding Success according to Crowdfunding Project’s Initiators
AUTHORS: Susana Costa e Silva; Ana Isabel Tavares Vieira;
PUBLISHED: 2017, SOURCE: Studia Universitatis Babes-Bolyai Oeconomica, VOLUME: 62, ISSUE: 3
AUTHORS: Susana Costa e Silva; Ana Isabel Tavares Vieira;
PUBLISHED: 2017, SOURCE: Studia Universitatis Babes-Bolyai Oeconomica, VOLUME: 62, ISSUE: 3
105
TITLE: Empirical analysis of ‘level of comfort’ among international workers at multinational firms
AUTHORS: Vijesh Jain; Susana Costa e Silva;
PUBLISHED: 2017, SOURCE: Internext, VOLUME: 12, ISSUE: 2
AUTHORS: Vijesh Jain; Susana Costa e Silva;
PUBLISHED: 2017, SOURCE: Internext, VOLUME: 12, ISSUE: 2
106
TITLE: Exploring the Whole Value of Corporate Volunteering
AUTHORS: Jorge Manuel Lima Pinto Mayer; Susana Costa e Silva;
PUBLISHED: 2017, SOURCE: Journal of Corporate Citizenship, VOLUME: 2017, ISSUE: 67
AUTHORS: Jorge Manuel Lima Pinto Mayer; Susana Costa e Silva;
PUBLISHED: 2017, SOURCE: Journal of Corporate Citizenship, VOLUME: 2017, ISSUE: 67
107
TITLE: Estratégias de marketing no processo de internacionalização de franquias brasileiras
AUTHORS: Camargo, MAAP; Rocha, TV; Silva, SC;
PUBLISHED: 2016, SOURCE: Revista Brasileira de Gestao de Negocios, VOLUME: 18, ISSUE: 62
AUTHORS: Camargo, MAAP; Rocha, TV; Silva, SC;
PUBLISHED: 2016, SOURCE: Revista Brasileira de Gestao de Negocios, VOLUME: 18, ISSUE: 62
INDEXED IN: 
Scopus
Scopus IN MY: ORCID
ORCID108
TITLE: Marketing strategies in the internationalization process of Brazilian franchises
AUTHORS: Camargo, MAAP; Rocha, TV; Silva, SCE;
PUBLISHED: 2016, SOURCE: RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS, VOLUME: 18, ISSUE: 62
AUTHORS: Camargo, MAAP; Rocha, TV; Silva, SCE;
PUBLISHED: 2016, SOURCE: RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS, VOLUME: 18, ISSUE: 62
109
TITLE: Understanding Portuguese Young Consumers' Intention to use Mobile Commerce
AUTHORS: Susana C E Costa e Silva; Carla Carvalho Martins;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 4, ISSUE: 7
AUTHORS: Susana C E Costa e Silva; Carla Carvalho Martins;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 4, ISSUE: 7
INDEXED IN: WOS
WOS IN MY: ORCID
ORCID110
TITLE: JAC motors-how a Chinese car manufacturer successfully approached the Brazilian market
AUTHORS: Susana Costa E Silva;
PUBLISHED: 2016, SOURCE: Progress in International Business Research, VOLUME: 11
AUTHORS: Susana Costa E Silva;
PUBLISHED: 2016, SOURCE: Progress in International Business Research, VOLUME: 11
