Susana Cristina Lima da Costa e Silva
AuthID: R-000-GVC
61
TITLE: Experiências de captação de recursos e a interface com o marketing social: estudo de caso no Núcleo Social de Diadema
AUTHORS: Alexandre Luzzi Las-Casas; Ruy Teske; Susana Costa Silva; Belmiro do Nascimento João;
PUBLISHED: 2021, SOURCE: Interações (Campo Grande)
AUTHORS: Alexandre Luzzi Las-Casas; Ruy Teske; Susana Costa Silva; Belmiro do Nascimento João;
PUBLISHED: 2021, SOURCE: Interações (Campo Grande)
62
TITLE: Kvazieksperimentalni pristup analizi apela na seks i korištenja spola u oglašavanju – dokazi iz Brazila
AUTHORS: Willian Feitosa; Carlos Eduardo Lourenço; Lígia H Rezende; Noemi Saeki Sunago; Susana Costa e Silva;
PUBLISHED: 2021, SOURCE: Market - Tržište, VOLUME: 33, ISSUE: SI
AUTHORS: Willian Feitosa; Carlos Eduardo Lourenço; Lígia H Rezende; Noemi Saeki Sunago; Susana Costa e Silva;
PUBLISHED: 2021, SOURCE: Market - Tržište, VOLUME: 33, ISSUE: SI
63
TITLE: Measuring Experience in International Business: A Systematic Literature Review
AUTHORS: João Parracho; Susana Silva;
PUBLISHED: 2021, SOURCE: Studia Universitatis Babes-Bolyai Oeconomica, VOLUME: 66, ISSUE: 2
AUTHORS: João Parracho; Susana Silva;
PUBLISHED: 2021, SOURCE: Studia Universitatis Babes-Bolyai Oeconomica, VOLUME: 66, ISSUE: 2
64
TITLE: The role of consumer-cause identification and attitude in the intention to purchase cause-related products
AUTHORS: Duarte, PAD; Silva, SCE;
PUBLISHED: 2020, SOURCE: INTERNATIONAL MARKETING REVIEW, VOLUME: 37, ISSUE: 4
AUTHORS: Duarte, PAD; Silva, SCE;
PUBLISHED: 2020, SOURCE: INTERNATIONAL MARKETING REVIEW, VOLUME: 37, ISSUE: 4
65
TITLE: Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
AUTHORS: Silva, SCE; Duarte, P; Machado, JC; Martins, C;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
AUTHORS: Silva, SCE; Duarte, P; Machado, JC; Martins, C;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
67
TITLE: Portuguese textile association fostering the internationalisation of small and medium-sized enterprises
AUTHORS: Susana Costa e Silva; Maria Elo; Jorge Pinho De Sousa; Eric Costa; Antonio Lucas Soares ;
PUBLISHED: 2020, SOURCE: International Journal of Entrepreneurship and Small Business, VOLUME: 1, ISSUE: 1
AUTHORS: Susana Costa e Silva; Maria Elo; Jorge Pinho De Sousa; Eric Costa; Antonio Lucas Soares ;
PUBLISHED: 2020, SOURCE: International Journal of Entrepreneurship and Small Business, VOLUME: 1, ISSUE: 1
68
TITLE: Need -for -touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
AUTHORS: Duarte, P; Silva, SCE;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
AUTHORS: Duarte, P; Silva, SCE;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
69
TITLE: Motives to engage with sports brands on Facebook and Instagram-The case of a Portuguese football club
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
70
TITLE: How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
