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TITLE: The Construction of the Brand Narrative Through the Creation of Corporate Museums
AUTHORS: Stenzel, Paulo; Tavares, Victor; Sousa, Bruno Barbosa; Fonseca, Manuel Jose ;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 1, ICOTTS 2023, VOLUME: 383
INDEXED IN: Scopus WOS CrossRef