Michael Haenlein
AuthID: R-006-KNB
1
TITLE: An empirical comparison of the efficacy of covariance-based and variance-based SEM Full Text
AUTHORS: Werner Reinartz; Michael Haenlein; Joerg Henseler;
PUBLISHED: 2009, SOURCE: INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, VOLUME: 26, ISSUE: 4
AUTHORS: Werner Reinartz; Michael Haenlein; Joerg Henseler;
PUBLISHED: 2009, SOURCE: INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, VOLUME: 26, ISSUE: 4
