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TITLE: Augmented Reality in Omnichannel Marketing: A Systematic Review in the Retail Sector
AUTHORS: Fábio Gomes; Ivo Pereira; Susana Nicola; Rogério Silva; Alberto Pereira; Ana Maria Madureira ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef: 1
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TITLE: Exploring Virtual Reality in Omnichannel Marketing: A Systematic Review
AUTHORS: Rogério Silva; Ivo Pereira; Susana Nicola; Ana Maria Madureira ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef: 1