Anabela Virgínia dos Santos Flores da Rocha
AuthID: R-001-FNP
1
TITLE: Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions
AUTHORS: Belem Barbosa ; Rocha, Anabela; Pina, Leandro;
PUBLISHED: 2022, SOURCE: TOURISM & MANAGEMENT STUDIES, VOLUME: 18, ISSUE: 3
AUTHORS: Belem Barbosa ; Rocha, Anabela; Pina, Leandro;
PUBLISHED: 2022, SOURCE: TOURISM & MANAGEMENT STUDIES, VOLUME: 18, ISSUE: 3
2
TITLE: Consumer Behavior with Respect to the Promotional Actions at Point of Sale
AUTHORS: Sandra Filipe; Anabela Rocha; Diana Vilhena;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 6, ISSUE: 10
AUTHORS: Sandra Filipe; Anabela Rocha; Diana Vilhena;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 6, ISSUE: 10
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