Maria Alexandra Pereira da Silva Malheiro
AuthID: R-001-GZC
21
TITLE: Territorial Marketing as a Contribution to Segmentation in Tourism Contexts: Shopping tourism conceptual model
AUTHORS: Bruno Sousa; Alexandra Malheiro; Claudia Miranda Veloso;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 5
AUTHORS: Bruno Sousa; Alexandra Malheiro; Claudia Miranda Veloso;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 5
INDEXED IN: 
WOS
WOS IN MY: 
ORCID
ORCID22
TITLE: The Cultural Marketing in the Relational Management: A Preliminary Minho Cultural Approach
AUTHORS: Silva, A; Sousa, B; Fernandes, PO ;
PUBLISHED: 2019, SOURCE: 33rd International-Business-Information-Management-Association Conference in EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT THROUGH VISION 2020
AUTHORS: Silva, A; Sousa, B; Fernandes, PO ;
PUBLISHED: 2019, SOURCE: 33rd International-Business-Information-Management-Association Conference in EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT THROUGH VISION 2020
INDEXED IN: 
Scopus WOS
Scopus WOS23
TITLE: Understanding the role of social networks in consumer behaviour: A perspective of the hotel sector in the northern region [Compreender o papel das redes sociais no comportamento do consumidor: A perspetiva do setor hoteleiro na região norte]
AUTHORS: Malheiro, A; Sousa, B; Ferreira, L;
PUBLISHED: 2019, SOURCE: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, VOLUME: 2019, ISSUE: E24
AUTHORS: Malheiro, A; Sousa, B; Ferreira, L;
PUBLISHED: 2019, SOURCE: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, VOLUME: 2019, ISSUE: E24
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID24
TITLE: Maturity in the Use of Web 2.0 Technologies in Banking industry in Portugal
AUTHORS: Maria Alexandra Malheiro; Maria Alice Costa; Bruno Barbosa Sousa;
PUBLISHED: 2019, SOURCE: 34th International-Business-Information-Management-Association (IBIMA) Conference in VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE
AUTHORS: Maria Alexandra Malheiro; Maria Alice Costa; Bruno Barbosa Sousa;
PUBLISHED: 2019, SOURCE: 34th International-Business-Information-Management-Association (IBIMA) Conference in VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE
INDEXED IN: WOS
WOS IN MY: ORCID
ORCID25
TITLE: Marketing and Social Solidarity: Case Study in Barcelos
AUTHORS: Maria Alexandra Malheiro; Ana Fonseca Marcos; Bruno Barbosa Sousa;
PUBLISHED: 2019, SOURCE: 34th International-Business-Information-Management-Association (IBIMA) Conference in VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE
AUTHORS: Maria Alexandra Malheiro; Ana Fonseca Marcos; Bruno Barbosa Sousa;
PUBLISHED: 2019, SOURCE: 34th International-Business-Information-Management-Association (IBIMA) Conference in VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE
INDEXED IN: WOS
WOS IN MY: ORCID
ORCID26
TITLE: O papel da imagem dos eventos culturais na construção da marca de um destino turístico: O caso do evento “Braga Romana”
AUTHORS: Rola, M; Malheiro, A; Sousa, B;
PUBLISHED: 2018, SOURCE: Dos Algarves: A Multidisciplinary e-Journal, VOLUME: 33
AUTHORS: Rola, M; Malheiro, A; Sousa, B;
PUBLISHED: 2018, SOURCE: Dos Algarves: A Multidisciplinary e-Journal, VOLUME: 33
27
TITLE: TOWARDS A BETTER UNDERSTANDING OF ETHICAL CONSUMPTION
AUTHORS: Alexandra Malheiro; Minoo Farhangmehr; Ana Soares;
PUBLISHED: 2010, SOURCE: 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) in REGULATION AND BEST PRACTICES IN PUBLIC AND NONPROFIT MARKETING
AUTHORS: Alexandra Malheiro; Minoo Farhangmehr; Ana Soares;
PUBLISHED: 2010, SOURCE: 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) in REGULATION AND BEST PRACTICES IN PUBLIC AND NONPROFIT MARKETING
INDEXED IN: WOS
WOS IN MY: ORCID
ORCID28
TITLE: Do consumers care about ethics? A cross-cultural study
AUTHORS: Alexandra Malheiro; Marjan Sara Jalali; Minoo Farhangmehr;
PUBLISHED: 2010, SOURCE: Revista Eletrônica de Estratégia & Negócios, VOLUME: 2, ISSUE: 2
AUTHORS: Alexandra Malheiro; Marjan Sara Jalali; Minoo Farhangmehr;
PUBLISHED: 2010, SOURCE: Revista Eletrônica de Estratégia & Negócios, VOLUME: 2, ISSUE: 2
