Bernard Cova
AuthID: R-00F-Z1K
1
TITLE: Understanding the morphing of focal nets in the solution business: a triad management perspective
AUTHORS: Cova, B; Spencer, R; Ferreira, F; João F. Proença ;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 36, ISSUE: 12
AUTHORS: Cova, B; Spencer, R; Ferreira, F; João F. Proença ;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 36, ISSUE: 12
2
TITLE: phase model for solution relationship development: a case study in the aerospace industry
AUTHORS: Fabiana Nogueira H Holanda Ferreira; Bernard Cova; Robert Spencer; João F. Proença ;
PUBLISHED: 2017, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 32, ISSUE: 5
AUTHORS: Fabiana Nogueira H Holanda Ferreira; Bernard Cova; Robert Spencer; João F. Proença ;
PUBLISHED: 2017, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 32, ISSUE: 5
3
TITLE: A dynamics-based approach to solutions typology: A case from the aerospace industry Full Text
AUTHORS: Fabiana Nogueira H Holanda Ferreira; Bernard Cova; Robert Spencer; João F. Proença ;
PUBLISHED: 2016, SOURCE: IMP Conference in INDUSTRIAL MARKETING MANAGEMENT, VOLUME: 58
AUTHORS: Fabiana Nogueira H Holanda Ferreira; Bernard Cova; Robert Spencer; João F. Proença ;
PUBLISHED: 2016, SOURCE: IMP Conference in INDUSTRIAL MARKETING MANAGEMENT, VOLUME: 58
4
TITLE: The transition from products to solutions: External business model fit and dynamics Full Text
AUTHORS: Fabiana Nogueira H Holanda Ferreira; João F. Proença ; Robert Spencer; Bernard Cova;
PUBLISHED: 2013, SOURCE: INDUSTRIAL MARKETING MANAGEMENT, VOLUME: 42, ISSUE: 7
AUTHORS: Fabiana Nogueira H Holanda Ferreira; João F. Proença ; Robert Spencer; Bernard Cova;
PUBLISHED: 2013, SOURCE: INDUSTRIAL MARKETING MANAGEMENT, VOLUME: 42, ISSUE: 7
