Tom?S Frausto-Da-Silva
AuthID: R-00G-DJY
1
TITLE: Selection of Digital Marketing Channels: Application of Modern Portfolio Theory
AUTHORS: Tomás Frausto-da-Silva; António Grilo; Virgílio Cruz-Machado;
PUBLISHED: 2015, SOURCE: Lecture Notes in Electrical Engineering - Industrial Engineering, Management Science and Applications 2015
AUTHORS: Tomás Frausto-da-Silva; António Grilo; Virgílio Cruz-Machado;
PUBLISHED: 2015, SOURCE: Lecture Notes in Electrical Engineering - Industrial Engineering, Management Science and Applications 2015
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