R. Herstein
AuthID: R-00G-NBK
1
TITLE: Framing and involvement effects on consumers’ brand choice
AUTHORS: Gamliel, E; Herstein, R; Abrantes, José Luís ; Albayrak, T; Caber, M;
PUBLISHED: 2013, SOURCE: EuroMed Journal of Business, VOLUME: 8, ISSUE: 2
AUTHORS: Gamliel, E; Herstein, R; Abrantes, José Luís ; Albayrak, T; Caber, M;
PUBLISHED: 2013, SOURCE: EuroMed Journal of Business, VOLUME: 8, ISSUE: 2