G. D. Hutcheson


AuthID: R-00H-0T1

Publications Requiring Validation

1
TITLE: Artificial neural networks and structural equation modelling: An empirical comparison to evaluate business customer loyalty
AUTHORS: Coelho, A; Moutinho, L; Hutcheson, GD; Silva, MMS;
PUBLISHED: 2012, SOURCE: Quantitative Modelling in Marketing and Management
INDEXED IN: Scopus CrossRef

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