Raimundo Wilson Bastos Sales Neto
AuthID: R-00H-26N
1
TITLE: Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases*
AUTHORS: Bastos, W; Moore, SG;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 130
AUTHORS: Bastos, W; Moore, SG;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 130
2
TITLE: "Speaking of Purchases": How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases
AUTHORS: Bastos, W;
PUBLISHED: 2020, SOURCE: JOURNAL OF INTERACTIVE MARKETING, VOLUME: 50, ISSUE: 1
AUTHORS: Bastos, W;
PUBLISHED: 2020, SOURCE: JOURNAL OF INTERACTIVE MARKETING, VOLUME: 50, ISSUE: 1
3
TITLE: Want to make me happy? Tell me about your experiences but not your objects
AUTHORS: Bastos, W;
PUBLISHED: 2020, SOURCE: JOURNAL OF CONSUMER AFFAIRS, VOLUME: 54, ISSUE: 3
AUTHORS: Bastos, W;
PUBLISHED: 2020, SOURCE: JOURNAL OF CONSUMER AFFAIRS, VOLUME: 54, ISSUE: 3
4
TITLE: A new look at employee happiness: How employees’ perceptions of a job as offering experiences versus objects to customers influence job-related happiness
AUTHORS: Wilson Bastos; Sigal G Barsade;
PUBLISHED: 2020, SOURCE: Organizational Behavior and Human Decision Processes, VOLUME: 161
AUTHORS: Wilson Bastos; Sigal G Barsade;
PUBLISHED: 2020, SOURCE: Organizational Behavior and Human Decision Processes, VOLUME: 161
5
TITLE: Now or Never: Perceptions of Uniqueness Induce Acceptance of Price Increases for Experiences More Than for Objects
AUTHORS: Bastos, W;
PUBLISHED: 2019, SOURCE: JOURNAL OF CONSUMER PSYCHOLOGY, VOLUME: 29, ISSUE: 4
AUTHORS: Bastos, W;
PUBLISHED: 2019, SOURCE: JOURNAL OF CONSUMER PSYCHOLOGY, VOLUME: 29, ISSUE: 4
6
TITLE: Consumers gain equivalent levels of happiness from sharing about an experience and an object
AUTHORS: Bastos, W;
PUBLISHED: 2019, SOURCE: European Journal of Marketing, VOLUME: 54, ISSUE: 1
AUTHORS: Bastos, W;
PUBLISHED: 2019, SOURCE: European Journal of Marketing, VOLUME: 54, ISSUE: 1
7
TITLE: How and why conversational value leads to happiness for experiential and material purchases
AUTHORS: Bastos, W; Brucks, M;
PUBLISHED: 2017, SOURCE: Journal of Consumer Research, VOLUME: 44, ISSUE: 3
AUTHORS: Bastos, W; Brucks, M;
PUBLISHED: 2017, SOURCE: Journal of Consumer Research, VOLUME: 44, ISSUE: 3
8
TITLE: A history of the concept of branding: Practice and theory
AUTHORS: Wilson Bastos; Sidney J Levy;
PUBLISHED: 2012, SOURCE: Journal of Historical Research in Marketing, VOLUME: 4, ISSUE: 3
AUTHORS: Wilson Bastos; Sidney J Levy;
PUBLISHED: 2012, SOURCE: Journal of Historical Research in Marketing, VOLUME: 4, ISSUE: 3
9
TITLE: Beyond brands: Happy adolescents see the good in people
AUTHORS: Lan Nguyen Chaplin; Wilson Bastos; Tina M Lowrey;
PUBLISHED: 2010, SOURCE: Journal of Positive Psychology, VOLUME: 5, ISSUE: 5
AUTHORS: Lan Nguyen Chaplin; Wilson Bastos; Tina M Lowrey;
PUBLISHED: 2010, SOURCE: Journal of Positive Psychology, VOLUME: 5, ISSUE: 5
