2
TITLE: The role of digital influencers on the intention to purchase fashion products
AUTHORS: Marcos, Anabela de Figueiredo; Bras, Joana Leal;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXED IN: WOS
3
TITLE: The impact of the Digital Marketing in Real Estate The past, present and future of the sector
AUTHORS: Luis, Joel Ferreira; Catulo, Joao de Olivenca; Rodrigues, Joao Duraes; Piedade, Nuno Reis; Marcos, Anabela de Figueiredo;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXED IN: WOS
4
TITLE: Purchase intention determinants of digital influencers' followers
AUTHORS: Marcos, Anabela de Figueiredo; Valente, Joao da Silva;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXED IN: WOS
5
TITLE: The New Era of Digital Marketing:Content Marketing and Inbound Marketing
AUTHORS: Vidal, Catarina; Povoa, Ana; Teixeira, Irina; Marcos, Anabela;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXED IN: WOS
6
TITLE: Territorial brand love antecedents: the Azores brand
AUTHORS: Marcos, Anabela de Figueiredo; Rodrigues, Raquel Melo;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXED IN: WOS
7
TITLE: Art State of Retro Marketing in the Modern Times
AUTHORS: Braz, Ana; Tavares, Ines; Grazina, Joao; Silva, Osvaldo; Marcos, Anabela;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXED IN: WOS
8
TITLE: Sensory Marketing: Starbucks Case Study
AUTHORS: Oliveira, Ana Sofia; Ferreira, Joana; Albuquerque, Mariana; Marcos, Anabela;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXED IN: WOS
9
TITLE: Digital Influencers Role in the XXI Century
AUTHORS: Fecha, Joana; Antunes, Marta; Louro, Andre; Marcos, Anabela;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXED IN: WOS
10
TITLE: Antecedents and outcomes of brand love
AUTHORS: Marcos, AD; da Silva, ARL;
PUBLISHED: 2020, SOURCE: 15th Iberian Conference on Information Systems and Technologies (CISTI) in 2020 15TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2020), VOLUME: 2020-June
INDEXED IN: Scopus WOS
Page 1 of 2. Total results: 14.