Yves de Holanda Batista de Miranda
AuthID: R-00H-X76
1
TITLE: An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioural intentions
AUTHORS: Yves Miranda; Carlos Augusto Mulatinho de Queiroz Pedroso; Marcos Antonio Barros Filho; Rui Biscaia; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Motricidade, VOLUME: 19, ISSUE: 1
AUTHORS: Yves Miranda; Carlos Augusto Mulatinho de Queiroz Pedroso; Marcos Antonio Barros Filho; Rui Biscaia; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Motricidade, VOLUME: 19, ISSUE: 1
INDEXED IN: Scopus
2
TITLE: BRAND EQUITY OF PROFESSIONAL SPORTS TEAMS FROM CONSUMERS' PERSPECTIVE: AN INTEGRATIVE REVIEW Full Text
AUTHORS: Miranda, Y; Barros, MA; Pedroso, CAMD; Silva, VHR; Sarmento, JP; Biscaia, R; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: MOVIMENTO, VOLUME: 27
AUTHORS: Miranda, Y; Barros, MA; Pedroso, CAMD; Silva, VHR; Sarmento, JP; Biscaia, R; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: MOVIMENTO, VOLUME: 27
3
TITLE: Behavioral intentions and consumption behavior: An analysis in Pernambuco football clubs
AUTHORS: Silva, VHR; Barros, MA; de Miranda, YDB; Sarmento, JP; Pedrose, CAMD;
PUBLISHED: 2021, SOURCE: EDUCACION FISICA Y CIENCIA, VOLUME: 23, ISSUE: 2
AUTHORS: Silva, VHR; Barros, MA; de Miranda, YDB; Sarmento, JP; Pedrose, CAMD;
PUBLISHED: 2021, SOURCE: EDUCACION FISICA Y CIENCIA, VOLUME: 23, ISSUE: 2
INDEXED IN: WOS
4
TITLE: Determinants of satisfaction and positive behavior of clients at fitness center Full Text
AUTHORS: Yves de Holanda Batista de Miranda; Marcos Antonio Barros Filho; Victor Henrique Rodrigues Silva; Carlos Augusto Mulatinho de Queiroz Pedroso; José Pedro Sarmento;
PUBLISHED: 2021, SOURCE: Motricidade, VOLUME: 17, ISSUE: 2
AUTHORS: Yves de Holanda Batista de Miranda; Marcos Antonio Barros Filho; Victor Henrique Rodrigues Silva; Carlos Augusto Mulatinho de Queiroz Pedroso; José Pedro Sarmento;
PUBLISHED: 2021, SOURCE: Motricidade, VOLUME: 17, ISSUE: 2
INDEXED IN: Scopus