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TITLE: BRAND EQUITY OF PROFESSIONAL SPORTS TEAMS FROM CONSUMERS' PERSPECTIVE: AN INTEGRATIVE REVIEW  Full Text
AUTHORS: Miranda, Y; Barros, MA; Pedroso, CAMD; Silva, VHR; Sarmento, JP; Biscaia, R; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: MOVIMENTO, VOLUME: 27
INDEXED IN: Scopus WOS CrossRef
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TITLE: Behavioral intentions and consumption behavior: An analysis in Pernambuco football clubs
AUTHORS: Silva, VHR; Barros, MA; de Miranda, YDB; Sarmento, JP; Pedrose, CAMD;
PUBLISHED: 2021, SOURCE: EDUCACION FISICA Y CIENCIA, VOLUME: 23, ISSUE: 2
INDEXED IN: WOS