1
TITLE: The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review
AUTHORS: Joanna Krywalski Santiago;
PUBLISHED: 2023, SOURCE: Journal of Economics and Management (Poland), VOLUME: 45, ISSUE: 1
INDEXED IN: Scopus
2
TITLE: Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis
AUTHORS: Junior Ladeira, Wagner; Santiago, Joanna Krywalski; de Oliveira Santini, Fernando; Costa Pinto, Diego;
PUBLISHED: 2022, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXED IN: WOS
3
TITLE: The relationship between brand attractiveness and the intent to apply for a job A millennials' perspective
AUTHORS: Joanna Santiago;
PUBLISHED: 2019, SOURCE: EUROPEAN JOURNAL OF MANAGEMENT AND BUSINESS ECONOMICS, VOLUME: 28, ISSUE: 2
INDEXED IN: Scopus WOS