P. M. do Esp?Rito Santo
AuthID: R-00J-667
1
TITLE: Sponsorship congruity and attitude towards advertising in music festivals: The role of trust and social media engagement
AUTHORS: Do Espírito Santo, PM; Santos, S ;
PUBLISHED: 2019, SOURCE: 12th International Conference on ICT, Society and Human Beings, ICT 2019, 5th International Conference on Connected Smart Cities, CSC 2019 and the 16th International Conference on Web Based Communities and Social Media, WBC 2019 in Multi Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on ICT, Society and Human Beings 2019, Connected Smart Cities 2019 and Web Based Communities and Social Media 2019
AUTHORS: Do Espírito Santo, PM; Santos, S ;
PUBLISHED: 2019, SOURCE: 12th International Conference on ICT, Society and Human Beings, ICT 2019, 5th International Conference on Connected Smart Cities, CSC 2019 and the 16th International Conference on Web Based Communities and Social Media, WBC 2019 in Multi Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on ICT, Society and Human Beings 2019, Connected Smart Cities 2019 and Web Based Communities and Social Media 2019
INDEXED IN: 
Scopus
Scopus